Retail & Consumer Brands

How consumers buy is changing.

AI is reshaping how products are discovered, compared, recommended, purchased and supported. Yarnit helps retailers and consumer brands build intelligence across the customer and commerce journey.

Trusted by marketing teams shipping across brands, markets and channels every week
What's changing

The retail journey is being rewritten around intent.

AI is changing how consumers discover products, how brands make products understandable, and how shopping journeys move from search to conversation.

AI is becoming a shopping interface.
Consumers increasingly use AI to research products, compare options and decide what to buy.
Product data is becoming the language AI shops with.
Rich attributes, taxonomy, relationships and availability determine whether AI can understand and recommend a product.
Retail journeys are becoming conversational.
Discovery, recommendations, selling and service are converging around experiences that understand intent and context.
Retail AI

Five moments where AI can change the customer journey.

Start with the business problem. Move directly to the Yarnit product or solution designed for it.

Product Understanding
Make products easier for people — and AI — to understand.
Enrich product data, close attribute gaps, improve PDPs and prepare structured product intelligence for search, marketplaces and AI shopping agents.
Discovery & Selling
Turn shopper intent into guided product discovery.
Help customers compare, discover and choose through conversational recommendations, assisted selling and complete-the-look journeys.
Merchandising
Bring external signals into category and merchandising decisions.
Connect trend, product and market signals to category intelligence, fashion planning and assortment decisions.
Customer Experience
Resolve customer needs with product, order and policy context.
Bring orders, products, policies, returns and loyalty into one intelligent customer experience.

Powered by the Yarnit Platform. YaOS, Contextual Intelligence, Memora and reusable Agents & Tools provide the shared foundation behind Yarnit products and Forward Deployed retail AI systems.

Retail & Consumer Brands

Where could AI change your customer journey?

Start with product data, discovery, merchandising, campaigns or customer experience — and build from there.

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